Looking Ahead to Year-End 2014
Whether you made your 2013 goals or not, there are steps to take to do even better.
5. What new donors did you acquire, and what lapsed donors did you reinstate?
Is your new-donor or newly reinstated donor strategy in place, and how is it working? Have you started inviting new donors to become monthly givers? Don’t forget about these new folks when you are concentrating on “closing the gap.” You worked hard to get them, and you need them now more than ever.
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