Looking Ahead to Year-End 2014
Whether you made your 2013 goals or not, there are steps to take to do even better.
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4. Fill your office or conference room walls with every message your donors received from Oct. 1 through Dec. 31 in the order in which they received them.
Read them all again. Now, ask your colleagues to read them. Look at your results and trends. What did you do that worked as you intended, and what surprised you? Put schedules and plans in place now to improve upon those critical 90 days in 2014.
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Ellen Cobb Church
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