Looking Ahead to Year-End 2014

5. What new donors did you acquire, and what lapsed donors did you reinstate? Is your new-donor or newly reinstated donor strategy in place, and how is it working?
Your online conversion strategy should already be tweaked and your list plans adjusted to roll out with files that performed well in the fall. Have you started inviting new donors to become monthly givers? Are you putting your absolute best foot forward as you ask these precious new donors to go on a second date? Will these folks still be on your file as active donors in February 2015? If you wait until October to ask that question, the answer will most likely be no.