Looking Ahead to Year-End 2014
Whether you made your 2013 goals or not, there are steps to take to do even better.
2. Check and double-check your acknowledgment program.
Every gift you received, every donor you have is critical to the next step of asking for more. We can’t close the gap without our donors on board to help us — and an unacknowledged gift does not make it any easier.
3. What is your strongest message? What do your donors respond to better than other offers you have?
Ask your donors to support the things they care about the most (excluding restricted giving). You may need to throw out appeal topics for the rest of the year and get back to basics. It could be your donors sent you a message last fall about the things you were asking them to support. Did you listen?
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