Looking Ahead to Year-End 2014

4. Call your donors.
Put your most phone-responsive donors on with your best fundraisers/telemarketing professionals. Listen to what your donors say when they are asked to support your cause. Participate in more call monitoring than you ever have, pay close attention to what you hear and compare these comments to what you have heard in previous campaigns. Are your donors telling you something about the relationship you have or thought you had with them? Did they not give during year-end because you may have been doing something wrong? Don’t deny the truth if you hear it — fix it.