Looking Back: Blending the Art and the Science

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

In this guest column, "Blending the Art and the Science," from the August 2009 issue, Cathy Finney, then associate vice president at MINDset direct, explains that it might be important to bring creative talent to the table earlier in the development of direct-response campaigns.