Looking Back: Don't Suffocate Your Readers

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

"If you love your donors, treat them well by mailing letters they can read easily. Please, I implore you." That was the admonition that copywriter and creative strategist Kimberly Seville offered up in her DM Diagnosis column in May 2006.