Looking Back: Losing at the Game of (Second) Life

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we’ll be taking a look back at past issues throughout the year. A few years back, folks were talking about the possibility of fundraising in that weird, little world called Second Life. Thinking it might be fun, like the self-contained world of The Sims I was into at the time, I tried to jump in to that realm — without much luck. Here are my columns outlining that sad effort — one from July 2008 and another from July 2009.

Is anyone out there doing anything to raise funds for your organization on Second Life? Or awareness? Let us know!