Looking Back: Oh, No, Not Again!

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

In this October 2008 column — "Oh, No, Not Again!" — Katya Andresen, chief operating officer and chief strategy officer of Network for Good, says fundraisers should ditch those annual-campaign cliches and try something new.