Looking Forward to Increased Mobile Giving

It's important to look at these behavioral trends to see how mobile will help your nonprofit connect with supporters and raise funds. Several successful and high-profile text-to-give programs demonstrated to the NPO sector the true power of mobile giving. All of us took note of the Haiti text-to-give programs earlier in the year. Mobile donations are expanding rapidly beyond the text-to-give mobile donation roots. Despite some publicized drawbacks of these programs (lower gift amounts, NPOs having to wait to receive funds, not receiving donor data), in some cases these programs have demonstrated the power and potential of mobile-based fundraising.