Looking Forward to Increased Mobile Giving

In addition to text-to-give, there are other modes of online mobile-based giving that are evolving rapidly – specifically, mobile Web and app-based fundraising efforts. Organizations are now commonly setting up mobile donation forms, which allow donors to give online using smartphones. These Web forms detect whether the form is being viewed via smartphone or PC. Either “big browser” or mobile Web pages are returned depending upon the device used to access the site. Unlike text-to-give, there is no limit to how much you can donate using the mobile Web. In fact, at Artez Interactive, we have seen mobile-based donations match with average standard Web donations. Charities also can choose their own payment gateways and edit their own messages and images on the donation forms. On top of that, donors no longer have to wait for their phone bills; they are instantly sent receipts through e-mail.