Looking Forward to Increased Mobile Giving

1. What resources do you have available? Does your charity have the internal personnel, skills and budget to manage the project?
2. What is your timeline? How fast do you need to launch? Does your event or campaign run for a long or short period of time?
3. Does your campaign have unique needs that require it to be customized?
4. What is your scalability? How do you plan to manage the mobile app in the long run?

As you plot your fundraising strategy for 2011, it will become important to give some thought to how and if mobile giving might fit into your overall planning. Some of you are already well down the path on this, and you no doubt will continue to blaze the trail for the sector. Others will want to find a way to get started with some form of text-to-give, mobile Web or event-fundraising app. Getting into the mobile fundraising "game" is easier and less costly than you might expect.