Looking for Inspiration in All the Wrong Places
Cultivating ideas for fundraising.
Years ago, doughnut chain Dunkin' Donuts had a TV commercial featuring Fred the Baker (actor Michael Vale). Fred got up well before the crack of dawn, mumbling, "Time to make the doughnuts!" while looking like he'd rather be back in bed.
Do you sometimes feel like Fred the Baker, only you're mumbling, "It's time to raise the money …"? And it's even harder for you, because there is no recipe for fundraising success. You're constantly changing strategies because donors (including the government) keep changing the rules.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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