Looking for Inspiration in All the Wrong Places
Cultivating ideas for fundraising.
It's no longer enough to have an interesting newsletter and a monthly mailing explaining your needs. Now we have to send e-mails, stay current on our social-media postings, text updates, host events and visit major donors — oh, and we're still worrying about the newsletter and the monthly appeal.
Unfortunately, there isn't an "inspiration switch" to flip when we're having a hard time collecting enough interesting thoughts to string together for a fundraising activity.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
