What's a fundraiser to do?
Revisit the past
Inspiration may be lurking in things we wrote down or said in the past that energized us. These may be old appeal letters, or notes and photos from a particularly good connection you made with a project or project recipient.
For years, I kept a photo in my office of a young woman in Bangladesh. Despite many obstacles, she was earning enough to survive by weaving reeds into sleeping mats that were sold in the market. In the photo I took of her, her face was alive with the biggest smile you can imagine. When I was pouting and mumbling about having to "make the doughnuts" one more time, just looking at her face re-energized me.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.