Looking for Inspiration in All the Wrong Places
Cultivating ideas for fundraising.
What from your past brings you inspiration? A great note from a donor? A photo of an animal your nonprofit helped rescue? A forest you help preserve? Pictures by children whom you are helping succeed in school? Even a direct-mail letter that really energized your donor file to respond? Whatever it is, revisit it — and rekindle your inspiration.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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