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Look, as well, at the websites of other nonprofits doing similar work to yours. What are they excited about? That just could jump-start your own inspiration.
Visualize the future
What is going to be different because of the money you raise from this project? Think specifically, not the generic "the world will be a better place" difference.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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