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These types of campaigns deploy opt-in email to highly targeted donors, which could help keep your retention programs strong, increase donor awareness of what your organization is doing and even develop your own unique nonprofit “gear” as an additional e-commerce funds generation device.
E-mail is one of the most powerful mediums that can enhance and expand your organization’s emotional attachment to its donors at one of the lowest costs per message in the current marketplace.
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- James E. Sullivan
James E. Sullivan
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