Looking for New Donors? Consider an E-mail Newsletter

By sending an e-newsletter format to your donors, for example, your organization has the true potential of almost immediate replies to your messaging, with more than 80 percent obtained in the first 48 hours or so -- versus waiting for your remittance envelope to come back to in the following six weeks to eight weeks. E-mail marketing campaigns allow for highly targeted e-mails for pennies per e-mail and allow for more conversation with each potential or active donor.