Looking for New Donors? Consider an E-mail Newsletter

An e-mail newsletter should be mixed with your other efforts, such as direct-mail annual giving, monthly appeals, special events and individual solicitations. As with any other aspect of direct mail, your list selection is key to a rewarding e-mail campaign.

A successful e-mail campaign is thought of just like a regular direct-mail campaign: You have your creative brief outlining expectations, costs, budgets, compelling copy and creative graphics in HTML-based design formats -- all combined with a good list broker that knows the strengths of a good e-mail list.