Looking for New Donors? Consider an E-mail Newsletter

Look to your organization’s core strengths and unique services, and seek out the right people to get behind your cause. You can elicit a strong emotional impact from donors through an e-mail newsletter -- with the right list, right help and right message.

James E. Sullivan is president and CEO of Optic Nerve Direct Marketing, a full-service direct-marketing agency serving both nonprofits and for-profits. Sullivan can be reached at 415.647.9462; or james@opticnervedirect.com. For more information, visit www.opticnervedirect.com.