Looming over everything you do, technology is making nonprofit fundraising more relevant and immediate than ever imagined.

By Margaret Battistelli Gardner

“In those instances where you’re cultivating major donors, let’s face it, the relationship building is hugely important, and that doesn’t happen online. That happens face to face. There are areas where technology aids to a great degree, and then there are those areas where communication with the donor and keeping people updated via e-mail is useful but it doesn’t generate the $3 million gifts,” Verclas says.