Looming over everything you do, technology is making nonprofit fundraising more relevant and immediate than ever imagined.

By Margaret Battistelli Gardner

“Prospect research has com-pletely changed in the age of the Web,” she continues. “You have a much greater ability to do background research. So, yes, technology can help open the doors, but you still have to walk through them. And the walking through them has to happen in person.”

Ultimately, Verclas says, it’s all about common sense — and recognizing that there really is no panacea in fundraising. The best development professionals can hope for is the smarts to stay on top of what technology has to offer, take the best of what works for them and leave the rest.