Where It's @

Here, Katrin Verclas, executive director of the Nonprofit Technology Enterprise Network (www.nten.org), talks about the hottest things on the horizon as far as fundraising technology is concerned.

No. 1: Social networks
“There’s a fundamental shift that’s happening in society in general, and organizations need to pay attention to it. It’s been facilitated by technology but, ultimately, it’s a very deep human desire — and that is to build communities. The notion that organizations should speak one on one is probably a mistaken notion,” Verclas says, adding that the most successful fundraising campaigns underscore the individual donor’s place as
part of “something greater.”