Looming over everything you do, technology is making nonprofit fundraising more relevant and immediate than ever imagined.

By Margaret Battistelli Gardner

“You see it everywhere, in social networking sites (such as MySpace), in donor circles, in fundraising techniques that say, ‘You and 500,000 other people gave $3, and therefore we now have $1.5 million and we can do something with that. The notion that you can aggregate voices, people, dollars, whatever it is, in a way that wasn’t possible before really speaks to a very deep human need to feel like you belong to the greater human community.