Looming over everything you do, technology is making nonprofit fundraising more relevant and immediate than ever imagined.

By Margaret Battistelli Gardner

There’s no system in place yet to attach donations to a monthly phone bill, and the program allows only “micro payments,” with a cap on how much a donor can give. Because of that, it’s not really worth it yet from a fundraising point of view, Verclas says.

“But it is worth keeping an eye on developments there, and being able to jump on that is important,” she adds. “If you can establish a different channel to contact a constituent, then it’s bound to be worth something in the end — and this is a highly, highly personal media that is in a person’s pocket 24/7.”