Looming over everything you do, technology is making nonprofit fundraising more relevant and immediate than ever imagined.

By Margaret Battistelli Gardner

“Everybody has jumped on [e-philanthropy] and is looking at it like a panacea,” Verclas says. “Technology alone isn’t going to do it for you. These are tools that you should be deploying according to what your organizational goals are and what your strategy is and who you’re trying to cultivate and to what end.”