Looming over everything you do, technology is making nonprofit fundraising more relevant and immediate than ever imagined.

By Margaret Battistelli Gardner

Verclas says that preliminary data is showing that, at upwards of 70 percent, open rates on text messages are “huge, huge, huge” and simply dwarf those of e-mail.

“That window is going to close, of course, once people start getting spam on their mobile phones,” she warns, but she says progress toward more practical cell-phone-donation programs is moving along at a “pretty rapid clip.”