Looming over everything you do, technology is making nonprofit fundraising more relevant and immediate than ever imagined.

By Margaret Battistelli Gardner

“I think we’ll see a lot more of it in the next six months,” she adds. — MB

Fundraising Once Removed
As development professionals slowly finesse their understanding of the Internet as a fundraising device, it’s becoming clearer that its immediacy is as useful for urgent alerts and calls to action as for soliciting donations — if not more so. And in the end, those inexpensive and fast-paced relationship builders can lead to an increase in donations, even without a barrage of specific asks.