Looming over everything you do, technology is making nonprofit fundraising more relevant and immediate than ever imagined.

By Margaret Battistelli Gardner

“Our supporters are interested in knowing that their involvement has impact, supporting us on specific issues,” he adds. “It’s not about sending an e-mail saying, ‘Please donate to the ADL.’ That’s a pretty ineffective way of doing it. It’s about being able to say, ‘Because of your support we’ve been able to do A, B, C, D and E. And now we need to do F, and here’s how we intend to do F, and your support will make that possible.’ That’s a much more effective way of reaching people.”