Looming over everything you do, technology is making nonprofit fundraising more relevant and immediate than ever imagined.

By Margaret Battistelli Gardner

Verclas warns that organizations that rush to adopt newly emerging tactics risk squandering resources because they fail to assess their successes and failures, and to tweak accordingly as they go along.

She advises that the keys to success when it comes to e-philanthropy are, “an emphasis on good strategy; a hard look at return on tech investments; and a good dose of common sense, reality, and a bit of fearlessness to try new things occasionally.”