Looming over everything you do, technology is making nonprofit fundraising more relevant and immediate than ever imagined.

By Margaret Battistelli Gardner

Six months into the new year, ADL has seen an increase in donations, and is “delighted” with the new level of engagement it’s seen over the past few months. Looking ahead, it’s looking into new applications of online technologies to further engage its supporters, including streaming audio and video, and podcasting — “anything that can bring our supporters into the world we live in every day,” Cannon says.