Looming over everything you do, technology is making nonprofit fundraising more relevant and immediate than ever imagined.

By Margaret Battistelli Gardner

“The thing that’s different about [e-philanthropy] is that instead of every piece of mail that goes out containing an ask, you can make it maybe one in four pieces. That’s a new thing; we’re still playing with it because there’s a relationship aspect of this that’s brand new. It doesn’t exist in other forms of direct marketing. The trick to using this medium is its two-way connectivity, the fact that once you begin a dialog with someone, they respond back to you.”