Looming over everything you do, technology is making nonprofit fundraising more relevant and immediate than ever imagined.

By Margaret Battistelli Gardner

Lots of folks in fundraising are excited about the bells and whistles that are available to them for enhancing their Web sites or sprucing up e-mails. And while those are important, Verclas starts her discussion on the topic of e-philanthropy by concentrating on the decidedly less sexy side of technology — data mining and database management. Less sexy, yes … but probably more important in the long run.