Looming over everything you do, technology is making nonprofit fundraising more relevant and immediate than ever imagined.

By Margaret Battistelli Gardner

“For example, the YMCA is great at fundraising, but they’re not doing it online necessarily,” she says. “But they have a great idea of who gives to them, and they have used technology very effectively on the back end.”

It’s a benefit of technology that Verclas just can’t stress enough, especially considering that high-tech donor-contact devices such as e-mail and text messaging allow organizations to gather information quickly and at little cost, as well as to test ideas on a shoestring and make almost immediate changes based on the results.