Pulse: Overcoming Social-Media Fears
Loss of control and different ROI are just a few that plague fundraisers.
"Give them the message, give them tools, and they'll start to echo your sentiments," he adds.
It's vital, however, to avoid corporate-speak. In fact, it's best to have a personality shine through in social-media conversations. Barber suggests using volunteers to update Twitter, Facebook and MySpace accounts.
- Companies:
- Grizzard Agency
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