Pulse: Overcoming Social-Media Fears

"You're giving those folks — your donors and 
your volunteers, your advocates — a real sense of empowerment," he adds.

Broward offers the example of a faith-based, social-services charity Grizzard works with that has harnessed the power of social media. The organization's leader moved into Facebook and Twitter early on, and he currently posts 20 to 30 tweets a day, runs a Facebook page and updates a blog. As a result, he's grown support of 
his organization's mission not only through the faith-based contingent, but also through a social urban 
contingent that has caught on to the cause despite having no religious affiliation.