Pulse: Overcoming Social-Media Fears

The fears
One of the greatest fears nonprofits have is relinquishing control of content. Historically, nonprofits have been able to dictate just about every message that went out for public consumption, shaping the opinions about and reputations of their organizations the way they saw fit. In arenas such as Facebook, Twitter and MySpace, fundraisers lose that control — and that's exactly the point.