Pulse: Overcoming Social-Media Fears

"One of the roles that we play is to get [nonprofits] to get over this notion and desire to want to control content," Barber says. "We continue to find it's one of the greatest fears they have: 'We can't control what these people are going to say about us.' Exactly."

Your donors and prospective donors are in social networks discussing your organization whether you're there or not. It's important to be a part of that conversation.