Pulse: Overcoming Social-Media Fears
Loss of control and different ROI are just a few that plague fundraisers.
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Joe Boland
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While it's true that it's hard to figure out the actual ROI social media offers, Grizzard likes to show clients what their competitors are doing and then tell them, "whatever it means [in terms of ROI], for sure, one thing it means is you're losing opportunity every single day that you're not out there," Barber says.
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Joe Boland
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