Lost: Donor Service. Reward If Found
It sometimes feels that treating donors as valued partners has been a victim of the recession. Instead of listening and helping, they (and their communications) can be viewed as interruptions to our day. It reminds me of the old "Peanuts" cartoon when Charlie Brown said, "I love mankind. It's people I can't stand."
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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