Lost: Donor Service. Reward If Found
Donors with unanswered questions aren't likely to remain donors. Helping them discover the information they want is a good way to keep them as donors — and friends.
Don't overlook letters they send you
It's hard to ignore a ringing phone, and e-mails tend to demand attention. But what about the letters your donors send? Are you promptly answering them, providing information and thanking your donors for taking the time to write?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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