Lost: Donor Service. Reward If Found
Many older donors use e-mail, but others prefer to write to you. Providing a prompt reply is a great way to strengthen your relationship. Of course, if something isn't clear, give a call to get more information. Then send a warm response.
Surprise!
In today's mail, I received a small gift card from a company with which I recently shopped. I also received an order from another company; a small token gift was enclosed.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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