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I know donors don't give so we can spend their money on sending them gifts. But is there something you can do to surprise them with your gratitude? What about sending a card on their birthdays or calling to thank them for supporting you for three years? You don't have to spend a lot, but people who get a pleasant surprise from you may feel more loyal toward your cause.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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