Lost: Donor Service. Reward If Found
Many of us learned the "Golden Rule" when we were children: Do unto others as you want them to do unto you. That's not an old-fashioned idea when it comes to donor service. The more a donor feels like he is also your friend, the more likely it is that he will remain a donor.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc. You can follow Pamela on Twitter @pjbarden.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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