Lutheran Social Services of Mid-America sheds its long, confusing name and opts for a sleek, more focused brand.

By Christine Weiser

After meeting with key donors, Graceworks launched a successful internal campaign, where the organization solicited from employees and yielded a 46 percent response.

“I believe the branding efforts brought so many people into the loop and opened a lot of doors,” Schaeffer continues. “It was very helpful in re-establishing relationships and gave us the opportunity to tell our story of faithful caring.”