Lutheran Social Services of Mid-America sheds its long, confusing name and opts for a sleek, more focused brand.

By Christine Weiser

The new symbol for Graceworks Lutheran Services shows four hands coming together in the image of a cross. Smith explained that the vertical hand coming down represents God’s hand reaching down to humanity, and the vertical hand going up is a human hand reaching up to God. The horizontal hands illustrate that Graceworks reaches out to all people. The four hands cross in a pattern that creates a weaving or a fabric effect to illustrate the diverse programs that reach the entire community.