Lutheran Social Services of Mid-America sheds its long, confusing name and opts for a sleek, more focused brand.

By Christine Weiser

“The new name communicates the breadth of our mission to serve the needs of all people through a wide range of services,” says Willis Serr, Graceworks’ president and CEO. “It’s the result of a strategic effort to more clearly identify who we are and what we do and to create a common identity among all our programs and services.”