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LW%20Robbins<%2Fa>,%20a%20direct-response%20fundraising%20agency,%20has%20acquired%20KerstenDirect<%2Fa>.%20The%20companies%20have%20merged%20operations,%20and%20Tim%20Kersten%20has%20been%20appointed%20CEO%20of%20the%20combined%20company%20RobbinsKersten%20Direct.%20Operating%20from%20offices%20in%20Boston%20and%20Dallas,%20the%20company%20will%20continue%20to%20provide%20multichannel%20direct-response%20fundraising%20strategy%20and%20advanced%20data%20analytics.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Flw-robbins-announces-acquisition-kerstendirect%2F" target="_blank" class="email" data-post-id="4080" type="icon_link">
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Beinecke said the two companies have been in discussions since late 2013, prompted by the firms' desire for growth and a more robust service offering to clients.
"To stay ahead, nonprofits need to integrate every channel and drive higher net revenue by leveraging both the science and the art of the fundraising discipline. I am optimistic that RobbinsKersten Direct under Tim Kersten's leadership will set a new standard, helping nonprofits to reach and exceed their fundraising goals," says Beinecke.
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