Major Donors--Handle With Care

Major Donors: Handle With Care

Nov. 22, 2005

By Abny Santicola, FundRaising Success

Maintaining relationships with existing major donors is important, in part, because they are your No. 1 resource for finding other major donors, says Kim Klein, author, consultant and publisher of the "Grassroots Fundraising Journal." The level of communication and interaction you have with donors is similar to the varied relationships you have with friends. The people you hear from once a year or at holidays or birthdays comprise one layer of friends, while those you talk to every day are a different layer, Klein adds. Nonprofits should take what they know about how to make and keep friends and apply it to donors.